Marketing Faculty Media Mentions

From old-fashioned self-scan machines to stores with no physical checkout at all, the options are growing for improving the experience. There are a few reasons these technologies are gaining steam. “First, of course, is the labor shortage that we’re dealing with,” said Gautham Vadakkepatt, marketing professor and director of the Center for Retail Transformation in an interview with C-Store Dive.

Gautham Vadakkepatt, director of the Center for Retail Transformation, told BisNow he has seen mall valuations fall “astronomically” in recent years.

Marketing Professor Russell Abratt is quoted as an expert in WalletHub's 2022 Stat Farm Insurance Review.

How are some brands able to ride the wave of macroeconomic expansions while others are better able to successfully weather contractions? In an interview with Phys.org, Marketing Professor Tarun Kushwaha talks about his new paper in the Journal of Marketing that examines how six brand attributes affect how well a brand performs during economic expansions and contractions.

Gautham Vadakkepatt, director of the Center for Retail Transformation and marketing professor, provided some expert advice on mitigating retail crime in an interview with Retail TouchPoints. 

In this episode of the RETHINK Retail podcast, Center for Retail Transformation Director Gautham Vadakkepatt discusses the center's recent panel discussions on a myriad of key trends impacting the retail landscape, such as sustainability, the metaverse, frictionless retail, and more. 

Laurie Meamber, associate professor of marketing, talks to WalletHub about airline credit cards.

Recently, retail innovation has accelerated to a level never witnessed before. Associate professor of marketing and director of the Center for Retail Transformation Gautham Vadakkepatt discusses the future of retail on this episode of The Future Of podcast.

Gautham Vadakkepatt, director of the Center for Retail Transformation and associate professor of marketing, shared his thoughts on the store-in-a-store concept with Bisnow.

Bed, Bath, & Beyond is facing a potential bankruptcy. “With Target, the groceries can drive people coming to the store to buy other things, but Bed, Bath & Beyond doesn’t have that luxury,” says Gautham Vadakkepatt, associate professor of marketing, in an interview with Bisnow.