Lisa Gring-Pemble on How Sustainability Is Good Business

Lisa Gring-Pemble, associate professor of business foundations, thinks business can be a force for good in society. Also the co-director of George Mason University’s Business for a Better World Center and co-founder of the university’s Honey Bee initiative, Gring-Pemble is an outspoken champion of that sensibility. She tells Mason President Gregory Washington how and why business should be a force for addressing world challenges on George Mason University's Access to Excellence podcast. She also describes how business can drive sustainability success and shouldn’t be measured simply by profits but how it affects the environment and the communities in which we live. Listen here.